Ford Supermodel contest
Zoom, the glamour and lifestyle television channel in association with L’Oreal Paris has announced the Indian Round of the Ford Models Supermodel of the World.
Commenting on the launch, Mr. Upen Roop Rai, COO of Zoom, said, “It is indeed a privilege for Zoom to be associated with Indian leg of the esteemed Ford Supermodel Contest. So far Zoom has successfully given you insights into the lives of some of biggest stars of India, now we will unfold various stages of the contest. From the stringent training process to the grooming and eventually all the excitement of the final contest, Zoom will take you through all of it.”
Ford models has always been ahead of its time and launched their first international model search in 1980. Their 90’s search evolved into “Supermodel of the World”.
The Ford Models Supermodel of the World Contest is currently spread across over 50 countries, making it one of the most respected model hunts in the world. The top award for the contest is a cash prize of $ 250,000 and a contract with Ford Models.
Founder Ellen Ford and her daughter Katie Ford take personal interest in every minute detail of the contest. This is said to be one of the key reasons that the Ford Models Supermodel of the World continues to be one of the most respected contests on International platform. The models found in the Supermodel of the World search have graced the covers of the most prominent magazines and appeared in a good number of hi-profile campaigns.
Ford has launched some of the most glamorous faces in the world, many of whom have become successful Hollywood stars and illustrious models. Sharon Stone, Christy Turlington, Kim Basinger, Melaine Griffith, Brooke Shields, Rahel Hunter, Jerry Hall and her daughter Elizabeth Jagger are a few famous faces launched by The Ford Agency.
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