Kids And Arts Central To Be Relaunched As "Okto"

25 Aug

SINGAPORE: MediaCorp TV12’s Central is undergoing a revamp. From October 19, there will be “okto”, MediaCorp’s latest television channel.

The revamped channel will have 105 programming hours each week, combining the best of what’s currently offered in Kids Central and Arts Central.

There will also be more airtime for interactive user-generated content and local shows.

Daisy Irani, VP, Central Network Programming & Promotions, MediaCorp TV12, said: “We’ll be going into comedies. Gurmit Singh and Mark Lee will be on for the first time in okto.

“We’ll also have a lot of info-ed programmes, live action, animation, like ‘Avatar’. There will also be critically-acclaimed films, such as ‘Good Night and Good Luck’, ‘Pan’s Labyrinth’ and a lot of info-entertainment as well.”

The opportunity came in March when Parliament decided to expand Vasantham Central into a standalone Tamil-language channel.

TV12 hopes the new programming structure will help retain more viewers.

Lim Suat Jien, managing director, MediaCorp TV12, said: “Some of the audience are not mutually exclusive. So we do have the older kids who actually watch Arts Central. But then they stop halfway because Vasantham comes on. And sometimes they don’t rejoin us back in Arts Central.”

“okto” means eight in Greek, and fittingly, it will be available on Channel 8 on cable television, both Starhub and Singtel mio, and Channel 30 on free-to-air TV. – CNA/vm

Channel News Asia

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