MediaCorp's Mocca.Com Organises Motoring Event

23 Nov

SINGAPORE: There was heart-stopping action from fast cars and hot bikes at “Full Throttle” – an event to promote motorsports in Singapore – as the sound of screeching brakes filled the air on Sunday.

The MocCarnival, which was presented by MediaCorp’s mocca.com, transformed the motoring segment of its online classifieds into a real event.

Organisers said this is one way of integrating the Internet’s dynamics with the physical interaction of consumers and businesses.

Interest for motorsports in Singapore was generated by the first-ever Formula One night race in the country recently.

Led by MediaCorp’s CEO Lucas Chow, some participants tried out go-karting at the event, which was also graced by FHM race queens and MediaCorp artist Christopher Lee. Proceeds from the event will go to Rainbow Centre, a provider of Special Education.

Based on the response and turnout at “Full Throttle”, the event looks set to be an annual affair, possibly extending to a series of other MocCarnivals.

– CNA/so

Channel News Asia

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