Please say no to piracy
Moser Baer enters the home video market
Moser Baer, a DVD/VCD major,recently announced its entry into the home video market. It has recently obtained the rights for over 7000 Indian films and will be making available DVDs and VCDs at Rs.34 and 28 respectively, posing a direct challenge to the thriving piracy market. It has also announced that it will be producing two feature films starringRahul Bose and Esha Deol.
The film Shaurya with the backdrop of the Indian Army will have Rahul Bose in the main lead and will be directed by Samar Khan. Anthony De Souza will direct the other film Ishan starring Esha Deol. This film will also star Shreyas Talpade and Chunky Pandey, and will have music by Lalit.
Acclaimed artistes Mahalakshmi Iyer, Shivamani and Naresh Iyer marked the launch with songs like “Dil se Re” from Dil Se, “Aai Sala” from Rang De Basanti and the title song of the same film “Thodi Si Dhool”. Mahalakshmi entertained the audience in her own style with songs like “Chalka Chalka Re” from the film Sathiya, and “Chup Chup Ke” from Bunty Aur Babli.
Harish Dayani, Chief Executive Officer of the Entertainment Division of Moser Baer, saidthe low prices it is offering gave those in the business of piracy to turn into legitimate distributors. The company also formally inaugurated its website www.moserbaerhomevideo.com so that it can reach consumers directly throughout the country. The website also has an online payment mechanism. The website offers titles in Hindi, Tamil, Malayalam, Kannada and non-film titles soon titles in English, Telugu, Marathi and other languages will be made available.
Hindu On Net